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The expertise paradox occurs when your professional knowledge becomes so internalized that you lose touch with how others experience their challenges.

Discover the power of honest, no-nonsense business coaching. Learn how to overcome entrepreneurial challenges and achieve authentic business

Here's the no-BS guide to marketing strategies that actually move the needle forward

if you don't know what makes you unique, how can you expect your ideal clients to figure it out? You're the expert on your business...

Picture this: You've got this amazing product or service that you KNOW can change lives, make things easier for your audience, or bring...

💬“To have a strong personal brand, you have to stand for something, believe in a certain way of doing things, and proudly communicate...

Make room for your people; help them find you  by showing up as the authentic you & getting really clear on who you are talking to.

Making the decision to raise your prices can be absolutely terrifying...

AKA: If you build it, they won’t come (unless they hear about you) Do you remember the movie ‘Field of Dreams’? Side-note: it came out in...

I am saying this with all the love in the world because I care. I see this pseudo Call to Action posted so often on social media and it...

Hi to all you entrepreneurs out there with ADHD. I see you. I salute you. And contrary to what you may believe, you are very much not...

I don’t want to freak you out here but let’s be honest- your audience are judging you.. In other words, they are gathering information...

What is burnout? In simple terms, it’s the deep mental, physical & emotional exhaustion caused by prolonged periods of stress. You know,...

I started making this list for myself, to remind me of what works for me & then I decided to share this list with you. Some are things...

Once upon a time, not so long ago, I was still trying to find myself in my business. I knew what my passion was, I knew I was great at...

So here’s the thing about hashtags. You can love them, you can hate them, you can do both all at the same time.. BUT you cant deny how...

What’s the matter with ME? We all remember that scene from When Harry met Sally, right? No, not THAT scene in the diner, of course we...

aka a quick introduction to CTAs A Call to Action is an essential part of your content marketing & social media strategy; but are you...

aka ‘WHY DO YOU CHARGE MORE THAN GERTRUDE’ Tell me if this rings a bell: Your FB messenger pings with a new message from someone you’ve...

I know that using ‘SEO’ and ‘optimise’ in the same sentence is enough to make people run for the hills, but bear with me because I feel a...