I am saying this with all the love in the world because I care. I see this pseudo Call to Action posted so often on social media and it hurts my brain.
It’s like the equivalent of “We must do coffee sometime.”
Well, when are we doing coffee?
Where?
If we don’t set a date, time & place now, we both know it’s never going to happen.
In the same vein, If you don’t give your audience SPECIFIC instructions of what there are doing next and why, I can almost guarantee you’ve lost them.
So, what to do instead?
Here are some ideas on how to be more specific in your Call to Action:
“If you want more brilliant tips on ant farming, click this link to read my recent blog post on my site {insert specific link on ant farming post}”
“You can get all the info on my packages by clicking this link {insert specific link to your packages}”
“Don’t just take my word for it, take a look at what my happy clients have said about their experience with me {insert specific link to testimonials}”