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aka a quick introduction to CTAs A Call to Action is an essential part of your content marketing & social media strategy; but are you neglecting to add CTAs to your copy? If so you may be leaving your precious content dead in the water, without a chance of converting or hitting the mark in the way that you had hoped. Knowing how to write a kick-ass CTA that gets your reader to act on the spot, is the critical key to saving your content from drowning. When it comes to CTAs, No

vegitout.com Veg it Out is all about making Veggies sexy again through easy and yummy recipes and Meal Plans. “Because veggies are not just a side to add color to your plate!” I started following Bayla on Instagram and I loved all the vegan recipes, hacks and meal plans she was posting. And then, to add to the excitement, this month she announced that she was launching the beta version of ‘Veg it Out Meal Delivery.’ I had the absolute pleasure of spending a morning with Bayla

Weekly checklist DO YOU EVER FIND YOURSELF AT YOUR COMPUTER, STARING AT THE SCREEN, WONDERING WHAT ON EARTH TO DO NEXT?! How did I guess?! … Because I’m watching you through your webcam. KIDDING!! Because I kept finding myself doing this and it drove me crazy. I have a blog but I would forget to publish posts there I’ve used Pinterest for years but I would forget to pin any of my own content I have a newsletter & guess what? I would forget to send out my news! That’s a whole

“Kind words can be short and easy to speak, but their echoes are truly endless” (Mother Theresa) ✨I have always loved a good old quote & a poem. At a talent show one year I recited ‘The Mouse’s Tale’ by Lewis Carroll (yes, I was THAT kid). I had a big poster of Max Ehrmann’s ‘Desiderata’ up on my wall and i used to read it to myself over & over until I had learned it off by heart. My love for poems & quotes grew with age & I started keeping journals where I wrote out my favou

When Creativity Leaves The Building When Creativity Leaves The Building 🧨Over the last few weeks my brain has been on fire; in a good way. In the very best of ways. Whilst I enjoyed the creativity burst, I was very mindful to go with the flow & enjoy the wave that had washed over me, but also be aware of the fact that the tide could go out at any point. Not in a way that caused me to dread it, or sit in wait for it. Rather just from experience, I know that creativity rises a

Personal Branding Photography Session Personal Branding Photography Session Felicity Kay reached out to me a few weeks ago to book a personal branding session and after our discovery call, I knew we were a perfect fit. Then she filled out my questionnaire and I knew we were going to be friends! I mean, one of the questions I ask is “what is your favorite snack, and she answered “obvvy chocolate. Actually, biscuits. I go crazy for biscuits. And ice cream. And crisps. Burgers,

How does your brand make people feel? How does your brand make people feel? So there’s something I want to clarify about when it comes to investing money in a product. Very often we will look at a price of something and say, “I can’t afford that”, when (as my friend Jane quite rightly pointed out to me) what we really mean is, “I can’t justify it.” or “I’d rather spend less than that, because i don’t see the value in spending more on it.” Example: We go through a *lot* of fro

Here’s a question that I posed to my Facebook audience a while back: ”What are some beliefs that you have about photo sessions that might stop you from considering booking one?” And here is one of the answers I got: “I look like a twit in photos!” Do you know what? You are right! There will be photos where you look like a total twit. BUT it’s not going to be every photo. There will be ones you’ll look at and say “omg look at my chin in that one!!”. There will be some expressi

The Power of Nice The Power of Nice I was listening to my all time favourite podcast ‘This American life’ and Ira Glass had done a piece about David Sedaris living in France (it’s called ‘Americans In Paris’) Sedaris talks about his very unique attitude towards Paris, which i won’t go into here, but he has basically managed to make himself feel at home by creating safe spots for himself. What do I mean by ‘safe spots’? As Ira (we are First Name Buddies, yes) explains: “ It is

Stages of a Branding Photography Session Stages of a Branding Photography Session Stages of a Branding Photography Session During my initial chat with my clients, I wait for the line. It’s always there. It goes something like this: “I am not photogenic and never look good in photos, EVERRRRR. So, good luck with that” The thing is, you can’t scare me, I’ve heard & seen it all. But have you ever wondered what actually goes on in the heads of my clients, before during and after

do I have to smile for photos? do I have to smile for photos? do I have to smile for photos? My answer to this frequently asked question: Firstly, I hear you. I have a squiggle that appears under my nose when I smile (see attached photo.) I used to be so self-conscious about it that I never wanted to smile for photos, and when I laughed, I used to cover my mouth (I still do that from time to time, out of habit) And then I mentioned my squiggle to a bunch of friends at a party

How do you put your clients at ease?  How do you put your clients at ease?  How do you put your clients at ease? My answer: So much of what I do and say — before and during our photo session — is geared towards making you feel at ease. Because once we have that ease, that flow, and trust, everything else falls into place. Before the photo session, we talk about what’s making you feel nervous (eg, feeling stupid, people watching us when we are shooting outdoors, maybe drawing

Why do I need so many pictures? Why do I need so many pictures? “Why do I need so many pictures? I just wanted a few snaps” So you’re interested in having new photos for your business but you’re not entirely sure what you would do with ‘all those photos’..? (I mean, who wants to see your face plastered everywhere all the time, right?) UUHHHHMMMM, WRONG! We LOVE seeing photos of the actual human beings behind their businesses. It helps our brains to make that emotional connect

I’m quite proud of this tip because it is super simple & super helpful. And we love simple & helpful, don’t we? So let’s talk about reframing the same scene from different angles. Let’s say you are baking Nigella Lawson’s Totally Chocolate Chocolate Chip Cookies & you want to photograph the tray of freshly baked cookies so you can write a post about it at a later stage. Without drawing too much attention to yourself by doing weird stuff in the kitchen, try out a few variation