I know that using ‘SEO’ and ‘optimise’ in the same sentence is enough to make people run for the hills, but bear with me because I feel a lightbulb moment or two, coming up really soon.⁠ ⁠ I don’t know how you pick your topics when you post to social media but here is a novel idea💡: Create posts for you social media platforms, based on topics that your audience want to hear about!⁠ ⁠ Having even the vaguest SEO strategy when selecting your topics to post about on social

Weekly checklist DO YOU EVER FIND YOURSELF AT YOUR COMPUTER, STARING AT THE SCREEN, WONDERING WHAT ON EARTH TO DO NEXT?! How did I guess?! … Because I’m watching you through your webcam. KIDDING!! Because I kept finding myself doing this and it drove me crazy. I have a blog but I would forget to publish posts there I’ve used Pinterest for years but I would forget to pin any of my own content I have a newsletter & guess what? I would forget to send out my news! That’s a whole

When Creativity Leaves The Building When Creativity Leaves The Building 🧨Over the last few weeks my brain has been on fire; in a good way. In the very best of ways. Whilst I enjoyed the creativity burst, I was very mindful to go with the flow & enjoy the wave that had washed over me, but also be aware of the fact that the tide could go out at any point. Not in a way that caused me to dread it, or sit in wait for it. Rather just from experience, I know that creativity rises a

Personal Branding Photography Session Personal Branding Photography Session Felicity Kay reached out to me a few weeks ago to book a personal branding session and after our discovery call, I knew we were a perfect fit. Then she filled out my questionnaire and I knew we were going to be friends! I mean, one of the questions I ask is “what is your favorite snack, and she answered “obvvy chocolate. Actually, biscuits. I go crazy for biscuits. And ice cream. And crisps. Burgers,

What is your Brand Identity? Spoiler – and you may have heard this before – it is not your logo. Your brand identity consistently dictates everything about your business, from the feel of your logo(yes, it is still important in the whole picture), to the way you write your advertising copy. It comes across in your discovery calls, the way you package your products and how you handle complaints from clients. It’s your voice, your value, your vibe, your visuals your…other words

Take a seat, please. Get comfortable, grab a cushion & settle in with me. We have things to talk about, you & me. Important things that I think you’ve been aching to address for months, or more likely, years. I’ll get right down to it, shall I?: Drop me a “that’s me” in the comments if: * You started your business with love, passion, drive & enthusiasm, but discovered that there was so much more involved than you ever could have imagined. You have some vague business goals an

The Power of Nice The Power of Nice I was listening to my all time favourite podcast ‘This American life’ and Ira Glass had done a piece about David Sedaris living in France (it’s called ‘Americans In Paris’) Sedaris talks about his very unique attitude towards Paris, which i won’t go into here, but he has basically managed to make himself feel at home by creating safe spots for himself. What do I mean by ‘safe spots’? As Ira (we are First Name Buddies, yes) explains: “ It is

First of all, I just want to start by saying that making the decision to book a session is a pretty big deal; I realize that many of you enter into it with a certain amount of nerves and ‘what on earth am I doing?’. You are not alone & HONESTLY, I understand what you’re saying. So, if you are planning a photo session soon (don’t worry if it isn’t with me…i’ll still talk to you..but things will never quite be the same again) & you’re feeling a bit frozen and stuck for ideas of

Stages of a Branding Photography Session Stages of a Branding Photography Session Stages of a Branding Photography Session During my initial chat with my clients, I wait for the line. It’s always there. It goes something like this: “I am not photogenic and never look good in photos, EVERRRRR. So, good luck with that” The thing is, you can’t scare me, I’ve heard & seen it all. But have you ever wondered what actually goes on in the heads of my clients, before during and after