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“Kind words can be short and easy to speak, but their echoes are truly endless” (Mother Theresa) ✨I have always loved a good old quote & a poem. At a talent show one year I recited ‘The Mouse’s Tale’ by Lewis Carroll (yes, I was THAT kid). I had a big poster of Max Ehrmann’s ‘Desiderata’ up on my wall and i used to read it to myself over & over until I had learned it off by heart. My love for poems & quotes grew with age & I started keeping journals where I wrote out my favou

When Creativity Leaves The Building When Creativity Leaves The Building 🧨Over the last few weeks my brain has been on fire; in a good way. In the very best of ways. Whilst I enjoyed the creativity burst, I was very mindful to go with the flow & enjoy the wave that had washed over me, but also be aware of the fact that the tide could go out at any point. Not in a way that caused me to dread it, or sit in wait for it. Rather just from experience, I know that creativity rises a

How does your brand make people feel? How does your brand make people feel? So there’s something I want to clarify about when it comes to investing money in a product. Very often we will look at a price of something and say, “I can’t afford that”, when (as my friend Jane quite rightly pointed out to me) what we really mean is, “I can’t justify it.” or “I’d rather spend less than that, because i don’t see the value in spending more on it.” Example: We go through a *lot* of fro

What is your Brand Identity? Spoiler – and you may have heard this before – it is not your logo. Your brand identity consistently dictates everything about your business, from the feel of your logo(yes, it is still important in the whole picture), to the way you write your advertising copy. It comes across in your discovery calls, the way you package your products and how you handle complaints from clients. It’s your voice, your value, your vibe, your visuals your…other words

The Power of Nice The Power of Nice I was listening to my all time favourite podcast ‘This American life’ and Ira Glass had done a piece about David Sedaris living in France (it’s called ‘Americans In Paris’) Sedaris talks about his very unique attitude towards Paris, which i won’t go into here, but he has basically managed to make himself feel at home by creating safe spots for himself. What do I mean by ‘safe spots’? As Ira (we are First Name Buddies, yes) explains: “ It is

TL;DR: Read to the bottom to get your hands on a FREE copy of my super-duper brand values list! —— Once upon a time, not so long ago, when we thought of the word ‘brand’, giants like Coca Cola, Nike & McD’s would come to mind. Nowadays though, everyone who is anyone is working on their branding. But maybe all the talk & information overload has left you scratching your head when it comes to getting clear on your branding. So thought I would try and lend a hand by sharing a fe