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aka a quick introduction to CTAs A Call to Action is an essential part of your content marketing & social media strategy; but are you neglecting to add CTAs to your copy? If so you may be leaving your precious content dead in the water, without a chance of converting or hitting the mark in the way that you had hoped. Knowing how to write a kick-ass CTA that gets your reader to act on the spot, is the critical key to saving your content from drowning. When it comes to CTAs, No

Weekly checklist DO YOU EVER FIND YOURSELF AT YOUR COMPUTER, STARING AT THE SCREEN, WONDERING WHAT ON EARTH TO DO NEXT?! How did I guess?! … Because I’m watching you through your webcam. KIDDING!! Because I kept finding myself doing this and it drove me crazy. I have a blog but I would forget to publish posts there I’ve used Pinterest for years but I would forget to pin any of my own content I have a newsletter & guess what? I would forget to send out my news! That’s a whole

“Kind words can be short and easy to speak, but their echoes are truly endless” (Mother Theresa) ✨I have always loved a good old quote & a poem. At a talent show one year I recited ‘The Mouse’s Tale’ by Lewis Carroll (yes, I was THAT kid). I had a big poster of Max Ehrmann’s ‘Desiderata’ up on my wall and i used to read it to myself over & over until I had learned it off by heart. My love for poems & quotes grew with age & I started keeping journals where I wrote out my favou

Personal Branding Photography Session Personal Branding Photography Session Felicity Kay reached out to me a few weeks ago to book a personal branding session and after our discovery call, I knew we were a perfect fit. Then she filled out my questionnaire and I knew we were going to be friends! I mean, one of the questions I ask is “what is your favorite snack, and she answered “obvvy chocolate. Actually, biscuits. I go crazy for biscuits. And ice cream. And crisps. Burgers,

How does your brand make people feel? How does your brand make people feel? So there’s something I want to clarify about when it comes to investing money in a product. Very often we will look at a price of something and say, “I can’t afford that”, when (as my friend Jane quite rightly pointed out to me) what we really mean is, “I can’t justify it.” or “I’d rather spend less than that, because i don’t see the value in spending more on it.” Example: We go through a *lot* of fro

First of all, I just want to start by saying that making the decision to book a session is a pretty big deal; I realize that many of you enter into it with a certain amount of nerves and ‘what on earth am I doing?’. You are not alone & HONESTLY, I understand what you’re saying. So, if you are planning a photo session soon (don’t worry if it isn’t with me…i’ll still talk to you..but things will never quite be the same again) & you’re feeling a bit frozen and stuck for ideas of

Stages of a Branding Photography Session Stages of a Branding Photography Session Stages of a Branding Photography Session During my initial chat with my clients, I wait for the line. It’s always there. It goes something like this: “I am not photogenic and never look good in photos, EVERRRRR. So, good luck with that” The thing is, you can’t scare me, I’ve heard & seen it all. But have you ever wondered what actually goes on in the heads of my clients, before during and after

Why do I need so many pictures? Why do I need so many pictures? “Why do I need so many pictures? I just wanted a few snaps” So you’re interested in having new photos for your business but you’re not entirely sure what you would do with ‘all those photos’..? (I mean, who wants to see your face plastered everywhere all the time, right?) UUHHHHMMMM, WRONG! We LOVE seeing photos of the actual human beings behind their businesses. It helps our brains to make that emotional connect